90 prizes were awarded in Outdoor; 55 in Radio Lions and 36 in Media Lions competitions including the Grand Prix.
In Outdoor, Fallon London received the Grand Prix for the Tate Britain campaign 'Hungover', 'Big Meeting' and 'Split Up'.
For Radio Lions, DDB Chicago was awarded the Grand Prix for the second year running for the well-known Bud Light Beer campaign, including eight radio advertisements.
'Launching An Airline On The Smell Of A Lynx Can' by Lynxjet Bodyspray, won the Media Lions Grand Prix for Universal McCann Sydney.
Media Agency of the Year was given to Universal McCann Sydney. Joint second came Ogilvy & Mather Santiago, Dentsu, Tokyo and Jung von Matt Switzerland.
Gunter Thielen, Chairman and CEO, Bertelsmann AG received his Media Person of the Year award.
Brazil won the the Cyber Young Creatives' Competition and Poland won the Print competition.
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