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Marketing Magazine Announces Winners at Agency of the Year 2010 Awards

Marketing magazine, on 3 June, announced the winners for its Agency of the Year Awards. Held in Singapore, the biggest surprise came when Mindshare edged out Ogilvy & Mather to clinch the overall Agency of the Year award by the smallest of margins.

It was the first time a media agency took home this award.

While Ogilvy & Mather took home an impressive 10 trophies between its business groups, the agency failed to beat Mindshare’s total aggregate of client marketer votes across all 16 categories.

Mindshare won gold in both the Traditional and Non-Traditional Media Agency of the Year categories and Ogilvy took gold in the traditional, non-traditional, and digital Creative Agency categories.

Stephen Mangham, Group Chairman at Ogilvy & Mather Singapore said, “Over the past 6 years that Marketing magazine has run this survey, we have consolidated our leading brand reputation in Singapore.”

These are the complete results of the Agency of the Year 2010 awards, as reported by Marketing magazine:

Market Research Consultancy of the Year - Quantitative
Gold             The Nielsen Company
Silver            Synovate
Bronze          TNS
Local Hero     Acorn Marketing & Research Consultants

Loyalty Marketing & CRM Agency of the Year
Gold             OgilvyOne
Silver            BLUE
Bronze          Rapp Singapore
Local Hero     Vocanic

Public Relations Agency of the Year - Overall PR Strategy
Gold             Ogilvy Public Relations
Silver            Edelman Public Relations
Bronze           Hill & Knowlton
Local Hero     Fulford Public Relations
 
Mobile Marketing Agency of the Year
Gold             OgilvyOne
Silver            Mindshare Singapore
Bronze          BLUE
Local Hero     Foosti
 
Creative Agency of the Year - Advertising for Non-Traditional Media
Gold             OgilvyOne
Silver            Tribal DDB
Bronze          BLUE
Local Hero     Kinetic Singapore
 
Direct Marketing Agency of the Year
Gold             OgilvyOne
Silver            DMrocket
Bronze          TBWA\Tequila Singapore & Rapp Singapore
Local Hero     DMrocket
 
Event Marketing Agency of the Year
Gold             The Event Company Staging Connections
Silver            The Audience Motivation Company Asia
Bronze          Pico Art International
Local Hero     The Audience Motivation Company Asia
 
Brand Consultancy of the Year - Corporate ID, Product & Packaging Design
Gold             Ogilvy & Mather
Silver            Interbrand
Bronze          Saatchi & Saatchi
Local Hero     Bonsey Design Partnership
 
Media Agency of the Year - Advertising for Non-Traditional Media
Gold             Mindshare Singapore
Silver            MEC
Bronze           ZenithOptimedia
 
Public Relations Agency of the Year - Media Relations Strategy
Gold             Edelman Public Relations
Silver            Ogilvy Public Relations
Bronze          Hill & Knowlton
Local Hero     Fulford Public Relations

Creative Agency of the Year - Advertising for Traditional Media
Gold             Ogilvy & Mather Singapore
Silver            DDB Group Singapore
Bronze          Saatchi & Saatchi
Local Hero     Kinetic Singapore
 
Search Marketing Agency of the Year
Gold             BLUE
Silver            PurpleClick Media
Bronze          Mindshare Singapore
Local Hero     PurpleClick Media
 
Brand Consultancy of the Year - Overall Brand Strategy
Gold             Ogilvy & Mather
Silver            Interbrand
Bronze          FutureBrand
Local Hero     Atomz
 
Market Research Consultancy of the Year - Qualitative
Gold             The Nielsen Company
Silver            Synovate
Bronze          TNS
Local Hero     Acorn Marketing & Research Consultants

Media Agency of the Year - Advertising for Traditional Media
Gold             Mindshare Singapore
Silver            OMD
Bronze          MEC
 
Creative Agency of the Year - Digital Creative Services
Gold             OgilvyOne
Silver            BLUE
Bronze          XM Asia Pacific Pte Ltd
Local Hero    Kinetic Singapore
 
The Next Big Thing
Winner          Briq Communications
 
2010 Agency of the Year
Winner          Mindshare Singapore
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