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Daily News


17 Jun 2010



Volkswagen Builds Subway a "Fast Lane"
Volkswagen, known for its smart advertising like DDB’s “Think Small” campaign for them back in 1959, have now taken their marketing to the streets.



The auto giant has created a “Fast Lane” slide next to a flight of stairs at the Alexanderplatz subway station in Berlin, where commuters can save time by sliding down the giant orange slide.

The Fast Lane is “dedicated to everyone who loves to go beyond the regular, who is curious for new stuff and who simply enjoys to speed it all up a little”, Volkswagen said.

The initiative is a followup to their previous subway stunt-- the “Fun Theory” installation in Sweden, where Volkswagen transformed a stairway into a giant foot-activated piano.

Watch the video of the "Fast Lane" in use here.


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