Going under the banner “red dot young professionals", the call for applications was held for 24 hours on the red dot website and saw almost 150 creative professionals from 24 nations apply.
This initiative to support young professionals was created to “strengthen the trust of potential employers in the achievements of young talent”, red dot said.
Out of the 50 entries, 14 young talents managed to convince the jury as a total of 11 ‘red dot’ and three ‘honourable mention’ awards were handed out. The criteria by which they were judged were exactly the same as those of already established design professionals and renown brands, according to the company.
‘Classic’ entries like sofas and table systems were some of the awards given out to the young designers, but it was the unconventional designs that raised the judges’ eyebrows.
Some of these unusual designs include a reading lamp that can be mounted to the temples or a pair of spectacles, by Stuttgart company LeuchtKraft; and the “FingerDips”, which protect hands from fat and dirt while indulging in finger food, designed by Studio AMeBE in Varese, Italy.
The young winners were included in the competition yearbook and the online exhibition on the red dot website, as well as the Zeche Zollverein museum in Essen, the current European Capital of Culture.
The red dot awards date back to 1955 and is one of the biggest and most renown design competitions in the world today. The awards are split into three categories: product design, communication design, and design concept.
For more information, visit the red dot homepage.
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