The Kindle will now sell for US$189, down from US$259, while the Nook 3G goes for US$199. Barnes & Noble have also introduced the Nook Wi-Fi for US$149. Comparatively, the iPad starts at US$499.
Despite criticisms levelled at it, the iPad has sold more than 2 million units in the two months it has been on the market.
Barnes & Noble has faced sales declines at its physical bookstores - 5.5% during the end of 2009 - and is hoping to move into the nascent e-book market.
The Nook was released last October, and the Kindle has been in the market for three years.
According to analysts, Apple will command a 33% share of the e-book market in 2015 while Amazon’s share will drop by almost half. Barnes & Noble is expected to hit a 15% share by 2015, up from its 5% number in 2010, Reuters reports.
The e-book market is expected to reach US$3.2 billion by 2015, or 12.8% of total book sales, according to the report.
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