Nike’s “Write The Future” campaign has merged World Cup activities and the power of social media, creating a large-scale interactive experience that will light up the city of Johannesburg, South Africa, where the football tournament is currently being held.

Fans can submit a 57-character message through Facebook, Twitter, Mxitt (a South African social network), and QQ (a Chinese social network), choose a footballer’s portrait to accompany the message, and have it projected onto the Life Center, one of the city’s tallest skyscrapers.

Each night will see 100 user-generated headlines displayed on Africa’s largest interactive LED screen -- it is a massive 44 metres high by 42 metres wide, and is 30 storeys high.

Watch the video here:



Fans can participate via its Facebook page or by tweeting a message along with the #NikeFuture hash tag.


Want to see what 24 hours of creative awesomeness look like? Click here.



This news message is supported by The Creative Finder, an online platform for photographers, illustrators, designers, and art directors to promote their portfolios towards new clients and collaborators. Creatives who wish to sign up for an account can save 10% off annual fees with promo code 'designtaxi'.