Everything Channel, a UBM company, announced the release of a new eBook featuring best practices for efficient channel marketing. Developed by cloud marketing experts from Everything Channel's newly acquired asset SharedVue, the eBook and accompanying webinar entitled, "Channel Partner Content Syndication & Marketing Automation: Maintain Consistent Messaging Channel-Wide for More Effective Marketing," seeks to answer a common question, "What could your channel accomplish if you could make it easier for your partners to market and sell your product or service?"

To join the June 29th webinar and receive a free copy of the eBook visit
http://w.on24.com/r.htm?e=217311&s=1&k=4E9CA3E7E9AE91F3C2F72D62111AD0A1&partnerref=PR1.

Enabling partners is difficult especially with varying channel sizes, partner capabilities and partner adoption rates. By understanding why channel partners struggle to implement new marketing initiatives, vendors and service providers can learn how to enable them with multi-touch marketing campaigns, syndication capabilities and marketing automation tools to be successful.

The eBook and webinar will also address:

- How to help partners succeed in marketing your products

- What methods to use for content syndication across all partner websites

- How to leverage traditional and new media tools to launch campaigns

- How to easily track marketing metrics across the whole channel

Webinar details:

Date: Tuesday, June 29, 2010
Time: 9:00 am PT/ 12:00 noon ET
Duration: 60 minutes
Registration link:
http://w.on24.com/r.htm?e=217311&s=1&k=4E9CA3E7E9AE91F3C2F72D62111AD0A1&partnerref=PR1



"Many companies recognize the need to improve marketing and sales functions, but in today's dynamic marketplace how to go about doing so is not always an obvious answer," said Robert Faletra, CEO of Everything Channel. "By focusing on content syndication, technology vendors and solution providers will be able to lay the foundation for more successful marketing initiatives today that will lead to channel revenue tomorrow."


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