It was unveiled at the Cannes Lions International Advertising Festival on 24 June by Adobe CEO Shantanu Narayen.
The museum will play host to exhibitions from photography to product development to broadcast communications. Each exhibit will be overseen by guest curators, who are each established in the fields of art, technology, or business.
Adobe says the AMDM is a “space unlike any created before” because it is “entirely digital”. The virtual building was designed by Italian architect Filippo Innocenti, described by Adobe as a “master of fluid urban designs for large, public installations”.
Preview the museum here.
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