"Dow Jones's public relations tools are helping us pinpoint the right media targets for our outreach and easily share breaking news with our members," said PRSA President and COO William M. Murray, CAE. "And while its tools have helped us expand our own public relations capabilities, the company's featured speakers at our International Conferences and contributions to our publications have enabled us to broaden the knowledge base of our members and the broader public relations community, especially in the areas of media measurement and social media."
PRSA's public relations department is using Dow Jones solutions to conduct research, evaluate news coverage, find and connect with journalists and bloggers, and stay apprised of current industry news. These tools include Dow Jones Insight, a powerful media analytics and measurement tool, and Dow Jones Media Relations Manager, a media database and contact management tool that taps into Factiva.com's global content collection of more than 28,000 business sources. PRSA is now able to monitor and analyze reputation, as well as identify the media influencers and industry issues that may present risks or opportunities for its brand.
"Dow Jones is committed to developing new and innovative solutions that help public relations professionals be more productive while saving time," said Martin Murtland, vice president, Dow Jones PR & Corporate Communications Solutions. "We offer a range of tools tailored specifically for communications teams, and we look forward to continuing our collaboration with PRSA to bring more value to the industry."
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