In what seems to be the trend these days, yet another advertising campaign has integrated social media into various mediums. And the Canadian Tourism Commission (CTC) is the latest institution to be added to that growing list, in a bid to boost tourism.

Conceptualised by DDB Canada, the CTC’s newest campaign uses 8’ x 10’ touchscreens installed across the US cities of New York, Chicago and LA to display a continuous stream of tweeted photos and postings.

Passers-by can interact with these screens by pulling up photos from specific Canadian cities or reading peoples’ experiences, for example.

While simply integrating Twitter feeds into a ‘live’, interactive screen isn’t exactly mind-blowing stuff, it does remind us just how much influence social media has in the marketing and advertising game.

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