In an analysis conducted by Attensity Group, it was found that fifty-four percent of the total conversation on social networks about the World Cup is being directed toward Spain, yet, of that total amount, only 47 percent of the chatter has been positive in sentiment. While only garnering 46 percent of the total conversation, Netherlands, on the other hand, has seen greater positive sentiment (53 percent).

This analysis, drawn from the full spectrum of social media (e.g., Twitter, Facebook, blogs, videos, online forums), has shown The Netherlands to be the sentimental favorite to win, despite having a smaller share of social media conversations than its competitor Spain.

This report is based on social-media analytics researched by Attensity™ Group, and is not a prediction of the World Cup winner.


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