The combination marries the wealth of stories, perspective and photos from SI with Turner’s digital media and sales expertise, resources, video sports rights and video production. Sports Illustrated will create all editorial content across each of its platforms: the flagship magazine, its websites, mobile and the recently launched -- and widely acclaimed -- tablet version of the magazine.
Under the new agreement, Turner Sports will be responsible for business and technical operations, ad sales, product management and marketing for SI.com and Golf.com, which will be added to Turner’s portfolio of 19 digital sports and entertainment sites. The two organizations will collaborate on multiplatform sales across their collective properties. Additionally, Turner and Sports Illustrated will collaborate on the production of new mobile products and applications.
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