Call it generosity, altruism, or perhaps a branding masterstroke, but either way, brand identity designer David Brier has released a book for absolutely nothing.

A free copy of The Lucky Brand: 10 Golden Rules of Branding to Outshine, Outperform and Outlast Your Competition (phew) can be requested from the author’s website.

Brier goes through the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it’s time for your customer to buy.

He also insists that readers use what they read; the “power is in its use, not in merely having read it”, Brier wrote in a blog post.

Here’s the link. So get cracking.

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