In an ad for its new roll pack, Cadbury has taken YouTube for a spin in its new ‘Hip Hamster Works Out in His Wheel’ promotional video.

The optical illusion, created by Saatchi & Saatchi for Cadbury Australia, features a hamster dressed up in Cadbury’s purple rolling around in its wheel, to a seemingly nonsensical end, just like the brand’s previous ‘Gorilla’ spots.

Unfortunately, the video can’t be embedded, and we think it’d be funnier if the video were to run on loop. But still, a hamster in a sweater is pretty hilarious.

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