Some of the world's leading fashion designers, including Jean-Paul Gaultier and Valentino, had their runway shows shot in 3D by XpanD, in a partnership with Looping Productions. These select fashion shows will be produced as content for television broadcasts in July.
Other designers whose shows would be produced include Christophe Josse, Georges Hobeika, Eva Minge, Stéphane Rolland, Basile Soda, and Franck Sorbier.
“We have been shooting fashion shows in HD for 10 years and it was already a step ahead, highlighting the fantasy and details of the fabrics,” stated Veronique Legendre, Producer for Looping Productions. “A fashion show is a unique and a total spectacle of beauty that transforms the human being into the most sophisticated world and today, with XpanD 3D technology, we bring the ultimate experience to Paris Haute Couture Week to go even beyond onlookers’ expectations. Fashion is a ready-made world ideally suited to the 3D experience.”
Okay, we get the whole deal about fashion shows in 3D. But hey, since you're in Paris, shouldn't those 3D glasses be a little more "designer"?
Maria Costeira, Chief Executive Officer of XpanD claimed they look "fabulous" though.
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