Unilever, which was named Marketer of the Year at the Cannes Lions International Advertising Festival in mid-June and was Ad Age’s inaugural Digital Marketer of the Year, has led the industry by taking a different approach to media.
An example of Unilever and Time Warner leading with innovative technology under the partnership, is the new launch of the TIME iPad App. Unilever used a unique multibrand approach to take advantage of the environment and functionality. Both companies were able to experiment with this new platform and identify mutually-beneficial ways to engage consumers.
“We are looking for unique communications solutions from our partners, and Time Warner has helped deliver some exciting programs for our brands,” said Rob Master, Unilever’s North American Media Director. “We are now looking forward to creating more new and engaging campaigns together.”
Want to see what 24 hours of creative awesomeness look like? Click here.
This news message is supported by The Creative Finder, an online platform for photographers, illustrators, designers, and art directors to promote their portfolios towards new clients and collaborators. Creatives who wish to sign up for an account can save 10% off annual fees with promo code 'designtaxi'.
