Mustafa and Old Spice are creating custom videos in response to users’ questions and comments on his hilarious ads that have been posted on Facebook, Twitter, and other social media outlets.
The videos are sent out via Twitter (@OldSpice) to bloggers, celebrities, and just about anyone lucky enough to have the manliest man in recent history namecheck them.
It’s a stroke-of-genius viral campaign, striking while the Isaiah Mustafa iron is still hot and his towel-clad abs haven’t wore thin yet.
As an example, this is his video response to Rose McGowan’s comment that she “likes the ads”:
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