In a study that tracks media behaviors, device ownership, attitudes and product consumption conducted by Interpret, analytics showed that not only have consumers been streaming more movies and TV shows than a year ago (12 percent and 5 percent more, respectively), but Netflix has greatly increased its share of the streaming video market, up 36 percent from the first quarter of 2009.

Streaming continues to be the dominant method for consuming content online, as downloading TV and movies has remained flat.

The quantity and quality of streaming outlets may have helped curb piracy, as the incidence of illegal downloading of movies (9 percent) and TV shows (7 percent) is well below that of music (20 percent). Consumers claim the convenience and ease of use, as well as the lack of funds to pay for entertainment, are the main reasons they are driven to file-sharing.

In the same study, social networking shows no hints of waning popularity, as usage of social networks has increased 20 percent from the first quarter of 2009. Facebook remains the leader, growing 33% over the past year.

Facebook has also become a boon for casual gaming, eclipsing Yahoo! as the most visited gaming site among casual gamers – 28 percent in the past month have played a game on Facebook (versus 21 percent for Yahoo!).


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