In deciding between enhancing its own system or selecting a cloud computing CRM system to manage its fast-growing sales operation, Facebook today announced it has chosen the Sales Cloud 2, a service powered by Salesforce.com, for the inherent benefits of cloud computing, particularly its quick implementation time and the ability to scale along with the company's rapid growth.
Facebook has deployed the system across its sales operation teams along with its developer relations to automate complex workflow and approval processes. The system integrates with half a dozen existing systems.
Sheryl Sandberg, chief operating officer, Facebook commented: "Facebook and salesforce.com share a common vision for helping people connect and share information more efficiently. Salesforce.com's cloud model was the perfect fit for us - with our current growth trajectory and future sales goals, we needed a product that will scale with our growing business."
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