In a recent report titled Women on the Web: How Women are Shaping the Internet released by comScore, it was being found that social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men.

Women Spend 30 Percent More Time on Social Networking Sites Than Men

Globally, women demonstrate higher levels of engagement with social networking sites than men. Although women account for 47.9 percent of total unique visitors to the social networking category, they consume 57 percent of pages and account for nearly 57 percent of total minutes spent on these sites.

Women spend significantly more time on social networking sites than men, with women averaging 5.5 hours per month compared to men's 4 hours, demonstrating the strong engagement that women across the globe share with social sites.

For more findings within the report, please click here.




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