The Red Papers, published quarterly, will encapsulate the transformative thinking Ogilvy undertakes. The series launches this week with two Papers that offer innovative, counter-intuitive takes on two of the key issues in business today: social media and data analytics.
Global CEO Miles Young, who conceived of the series and serves as its editor in chief said, "As we emerge from the recession, it's important that this industry explain what it does again. The 'Red Papers' are a response to the times, the worst of times just passed, and, I believe the best of times to come. They are not afraid to express points-of-view -- just as David Ogilvy would have expected."
Below is a video sampler of the content you'd find on the Red Papers.
Subscribers can download The Red Papers free of charge at the official site, and engage in further dialogue with authors through commentary and videos.
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