No, that isn’t a crumpled sheet of paper. It’s actually an iceberg-shaped brochure meant to bring home the concerns of global warming.

And just like a real iceberg, the brochure ‘melts’ as you unfold it, creating the metaphor for melting ice caps.

There are little polar bear graphics too; and as you unfold the brochure, the poor animals get strewn aside too, mimicking the real-life problem of the poor animals’ habitat being destroyed.

If the brochure is completely spread out, a “mini Arctic ocean” is formed, wrote the designer Lee Changzhi on the website.

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