Google Android phones have been quietly gobbling up Apple’s share of the US smartphone market in the first six months of this year, according to figures released by the Nielsen Company on 2 August.
The statistics put Google’s Android at 27% of the smartphone market share during the first six months of the year, ahead of Apple’s 23%. RIM, the maker of BlackBerry, still leads the overall market—a third of all smartphones sold were running on RIM’s OS.
“While the iPhone has been the headline grabber over the last few years in the smartphone market, Google’s Android OS has shown the most significant expansion in market share among current subscribers,” wrote Nielsen in a blog post.
However, as updated as the stats are, it doesn’t fully take into account Apple’s iPhone 4, which debuted at the end of June.
Apple has claimed the iPhone to be its most successful product launch to date with more than three million units sold within the first few days of its launch.
And all that iPhone hype shows in Nielsen’s report. The device is the “most desired phone”, according to Nielsen.
Not only are 90% iPhone users loyal to their device, other current BlackBerry and Android users who are thinking of switching phones tend to gravitate towards Apple’s offering (29% and 21% of those users, respectively).
But the larger picture being painted here is of the dominance of the smartphone market. Currently, a quarter of all US mobile phone users own smartphones, compared to just 16% in the previous year.
Nielsen expects smartphones to completely overtake regular feature phones in the US by the end of next year.
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