Since there probably aren’t Twitter pursestrings to tighten, a new book on digital media can be paid for with just a single Tweet.

Oh My God What Happened and What Should I Do is about digital media and social media culture in the fields of advertising and marketing.

Written by marketing agency Innovative Thunder, the ebook was released under its ‘Pay with a Tweet’ scheme. The scheme allows anyone to download a copy of the ebook by just tweeting about it. What a way to get those trending mouseclicks your way.

It isn’t just a marketing ploy, though. The product itself is impeccably designed, and has within its pages a whole rundown of the digital zeitgeist, as well as marketing tips on how to leverage its power.

The book also has a physical incarnation that goes for about US$15 on Amazon, but if you’re willing to part with a tweet, just get it for free.

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