Design Studio Rebrands US Dollar for Contest
As part of The Dollar ReDe$ign Project, design studio Dowling Duncan has come up with an ultra-modern look for the classic greenback.
The most startling change is the notes’ vertical orientation that replaces the traditional horizontal one. Citing its own research that showed people tend to handle and deal money vertically, the studio said a vertical note “makes more sense”.
Six notes in total have been revamped, each with its own unique character. Standouts include the one-dollar note, featuring the US’ first African-American president, Barack Obama; and the $20 note that has all sorts of technological and scientific apparatus on its face.
They probably won't be admitted into real use anytime soon, but it would be interesting to have a currency with a contemporary, non-traditional look.
Here's a closer look at the notes:
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