“Why use and when you can use &?” asks design student Scott Berry.

After all, it’s two characters less than an ‘and’, yet besides brand names and the occasional news headline, the ampersand isn’t used at all; the poor symbol can hardly find a place in body copy anywhere.

So in defence of the disused typographical mark, Berry launched a mini-campaign hoping to spread the use of the ampersand.

Posters, badges, postcards and totebags were marked with the symbol in various typefaces—think of it as the typographical equivalent of the ‘Free Winona’ campaign dogging the media those many years ago.

Design-wise, there’s nothing to complain about: the sleek, stark black-and-white look is clean and sophisticated but it’s the idea behind it that’s somewhat problematic.

While headlines get away with using symbols and abbreviations to save valuable print space, excessive marks in body copy can get a little distracting, halting the flow of reading intermittently.

Just imagine reading Hemingway this way.









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