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Gmail Introduces Priority Inbox to Cut Down Email Clutter



Spam filters are so 2001; there should be a way to automatically sort non-spam mails as well. And trust the ever-innovative Google to come up with that, what it’s dubbing the ‘Priority Inbox’.

The online giant will be rolling out the new function (it’s currently still in beta) over the next week. The new function will separate the wheat from the chaff, if you will; messages of higher importance will be placed in the priority inbox while the rest will be sent to the normal one.

This isn’t just a spam filter though, so eDMs and the newsletters you’ve subscribed to will still be in the standard inbox.

According to software engineer, the priority inbox is “like your personal assistant, helping you focus on the messages that matter without requiring you to set up complex rules.”

So how does Google know which mails to automatically flag as more important? It will track to whom you send emails the most frequently, and which types of messages you tend to open and reply to judge which emails to prioritize.



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