Instead of Benjamin Franklin, imagine Campbell’s Soup, Mattel or American Express being featured on the American hundred dollar bill. As these tongue-in-cheek designs illustrate, anything is fair game for ad placement—even currency notes.

'Cashvertise' is artist Michael Marcovici's sardonic commentary on the overwhelming amount of ads in today's world.

Sounding every bit like a fervid and persistent marketer, Marcovici argues that there is US$14 billion to be earned if each ad is charged at just US$1 per bill.

This would more than cover the actual printing costs of the notes; and well chosen designs “would not change much of the bill's appearance”, the artist says.

While the suggested Mattel and Home Decor ads resemble Monopoly money more than anything, the American Express one comes quite close to the typical figurehead design on most currency notes.

Amusing as these designs may be, here’s to hoping ads remain on billboards and website banners instead.







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