Mobile Twitter Users Jump 62% Thanks to ‘Official’ App
Tweeting on your desktop might be a thing of the past soon, going by the latest numbers announced by Twitter.
In a blog post, company CEO Evan Williams said that since mid-April, total mobile users have skyrocketed 62%. Even more crucial is the fact that 16% of all new users to Twitter start on their mobiles.
The reason? Williams cites the official Twitter client for this growth. After all, the company had no idea mobile tweeting was going to be as big as it eventually did.
“Even though there was a plethora of third-party Twitter apps, people were having trouble finding and selecting one because none were called ‘Twitter’. This kept them from using Twitter at all,” Williams wrote.
So Twitter went ahead, bought Tweetie and launched its own official app for the iPhone in May. Then the numbers started rolling in.
Twitter for iPhone and BlackBerry, according to Williams, are two of the “most popular ways to use Twitter”, but there’s still a large chunk who prefer the mobile site, or just the regular one. Even Twitter for SMS usage is considerably higher than, say, TweetDeck’s.
But as for amount of tweets sent via each client, the company doesn’t say. That would be a true tell of which app—official or not—users prefer.
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