Seems like when Old Spice and Sylvester Stallone rolled out their interactive YouTube video experiences, Tipp-Ex stood up and listened.

For its new campaign, the maker of correction fluid allows users to ‘direct’ characters in a YouTube video. Aptly titled ‘A Hunter [blank] a bear’, users can fill in that blank with a word of their choice to see the titular characters enact it.

We tried ‘hugs’ and got the hunter and bear to frolick around in the field before launching against each other theatrically and, as is the point of the campaign, comically.

It’s a creative campaign that relates to Tipp-Ex’s product really well; so will this be the future of ads on YouTube? We certainly hope so.

Try it out for yourselves here.

If you have other interesting design and art finds, cool websites, or anything that might catch our eye, share it with us at news -at- hillscreativearts -dot- com!


Want to see what 24 hours of creative awesomeness look like? Click here.



This news message is supported by The Creative Finder, an online platform for photographers, illustrators, designers, and art directors to promote their portfolios towards new clients and collaborators. Creatives who wish to sign up for an account can save 10% off annual fees with promo code 'designtaxi'.