In one of those Twitter-based marketing strategies, high-street retailer UNIQLO has launched a campaign discounting its prices based on how many tweets there are about it.

The ‘Lucky Counter’ campaign features 10 different products and their original and discounted prices. Each time someone tweets about a specific garment, its price will drop until the lowest price point has been hit. The products will then be available for shipping come 9 September.

As of now, however, the campaign and its discounts are only available in the UK.

What UNIQLO is doing isn’t far off from something we previously reported on—a pay-with-a-tweet scheme, where users can download an eBook in exchange for a single tweet.

Retailers certainly can’t afford giving merchandise away in gratis, but UNIQLO’s initiative does signal to how brands can leverage the micro-blogging site to reap in not just the dollars, but exposure as well. Essentially, it’s about killing two birds with one tweet.

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