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Saatchi & Saatchi France Ad Capitalizes on 9/11: Offensive or Not?
By Advertising / IO, 08 Sep 2010
To say 9/11 was a tragedy is stating the bluntly obvious. Nine years after the horrific event, it looks like ad agencies are capitalizing on it, using 9/11-related images to do what ads do: sell products.
In the latest instance, Saatchi & Saatchi France used an image of the New York skyline with a shorter twin towers, two airplanes flying innocuously over the buildings. The tagline? “Learn to anticipate”.
It’s an ad for a Paris-based weekly, Courrier International, but the product isn’t what matters. The use of 9/11 icons does border on the offensive, and with that tagline, it's a little of a cheap shot, we think.
We’ll let you decide on this one.
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