File this under ‘might potentially backfire’. A new Canadian campaign is using 3D road decals that depict children playing on roads, making drivers all the more careful. Or it could just make them swerve at the last moment.

Initiated by a Canadian traffic safety foundation and Preventable, a grass-roots community designed to reduce the number of preventable injuries, the decals will be painted on select Vancouver streets, near schools.

So either the driver swerves or he becomes so desensitized to the image that he might run over a real girl, thinking her to be the illusion. We’re not sure what the folks behind the project were thinking, but aren’t mirages supposed to be hazardous?


Watch a video of this campaign here:



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