What is it with fashion ads these days? Recently, we featured the Frank Miller-directed Gucci Guilty ad. Now, another ad by a famed director has come to attention: the new Bleu de Chanel ad directed by Martin Scorsese.

The ad features actor model Gaspard Ulliel, who described the experience as being “more like a short film than a commercial”. The Gucci ad too, included Hollywood stars Chris Evans and Rachel Evan Woods.

So is the 'one-minute film' the current fad for luxury labels’ ad campaigns?

The use of celebrities in brand promotion is nothing new, but the involvement of well-known film directors could be another attempt at emphasizing the exclusivity and prestige of these luxury brands.

Fashion house Missoni for instance, hired experimental filmmaker Kenneth Anger for its Fall/Winter campaign.

While the Gucci and Chanel ads are as slick as the typical blockbuster film, the psychedelic Missoni spot looks more avant-garde film than commercial.

Are such ads worth the expenditure? Whatever the motivations behind such ad campaigns, these ads certainly are visual treats for the viewers.

Watch the Chanel ad here:


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