The chairman and publisher of The New York Times has issued a foreboding statement, where the future of print is concerned. “We will stop printing the New York Times sometime in the future, date TBD,” Arthur Sulzberger Jr told attendees at the WAN-IFRA 9th International Newsroom Summit in London on 8 September.
OK, so it’s a little sensationalistic, but if anything, all signs are definitely pointing to the move to digital, although to completely eschew print soon does sound unlikely.
The New York Times is due to install a paywall around its online entity by 2011, and has offered app-building services to other news properties. Its iPhone app alone has been downloaded more than three million times.
The simple truth is that people, more and more so, are heading to their computers and mobiles to get the news. Newspaper circulation is falling, by as much as 22% in The San Francisco Chronicle’s case, and they’re taking ad dollars down with it.
Even USAToday is undergoing a repositioning to align itself to the digital, having lost its foothold as the US’ most widely circulated newspaper on weekdays.
So whichever way you take it, good or bad, for the Gray Lady to refocus its priorities isn’t exactly a sad day—it’s a step forward into the future.
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