Grey Stockholm has completely revamped its website. More than that—the ad agency killed the whole thing and pitched up tent over at Facebook.

The original site, Grey.se, now just shows that image above, a simple Facebook post that reads: “We want to be where people already are, and 2.5 million Swedes are on Facebook, so that’s why we have moved our site to Facebook,” according to Adland.

No fancy Flash, no interactive splash animation, nothing. Just an everyday Facebook page.

It’s a “long time coming”, Grey’s David Schwieler told Resume.se, but was deleting their old site absolutely necessary?

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