Forget the sleek designs of a Porsche, those iPad-equipped BMWs or quirky Volkswagons—Subaru wants to go back to basics in its new vehicle, the 2011 Mediocrity.

Before all the car-lovers start acting up, this sedan isn’t for real. It’s part of Subaru’s campaign for its new product, the Legacy.

The Mediocrity car is equipped with nothing spectacular—headlights and mirrors are some of its ‘features’—and is instead meant to drum up the appeal for the Legacy. A word from the Mediocrity ‘president’: “The 2011 Mediocrity will get you from A to B without anybody ever noticing, and that’s a good thing.”

It’s all for a laugh, of course—there’s even the most boring racing game we’ve ever come across embedded in the Mediocrity site. But is this ‘reverse psychology’ campaign any effective?

There’s no mention of Subaru at all on the campaign website; instead, links pop up sporadically, pointing users to a “better car”, the Legacy. For now, it seems more a case of ‘what the Legacy isn’t’ rather than a direct message, ‘what the Legacy is’.

Watch a video of the Mediocrity’s ‘design process’ here:



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