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Facebook, Microsoft Partner to Bring Social to Search

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Microsoft’s Bing search engine just got a little dose of the social when the software giant announced it will partner Facebook. Users will now see recommendations and relevant links from their Facebook friends show up in Bing’s search results.

Recommendations will be shown based on how many ‘Likes’ a particular brand or subject gets on the social network, according to the Bing team.

In a blog post, Microsoft’s Satya Nadella gave a few examples of the partnership in use. If a user searches for the film Inception, Bing will return results that are answered by someone “who knows something about you”, your Facebook friends. Additionally, relevant links shared by friends on the social network will appear alongside the typical results.


“All these questions are best answered by a richer set of signals that take into account not only relationships between data, but relationships between people,” Nadella wrote.

It’s one of the few times the Facebook ‘Like’ button has been put to real, measurable use—and could incentivize companies and brands to push their social media front. Could it usher in a new era of ‘social media search optimization’?

Here's Bing's page on the new features.

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