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In Russia, Lego isn’t What it’s Made Out to Be

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Russians have their own way when it comes to building Lego structures. Those Lego sets that promise a ship, carousel or even the Taj Mahal don’t exactly turn up the way they’re supposed to in these ads.

From the minds of Leo Burnett Moscow, the print ads underline Lego’s commitment to innovation by turning what’s meant to be the Taj Mahal into an alien spaceship, for example.


Think of this as the kid-friendly version of the IKEA hacker blog.

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