Google has just renamed its ‘Sponsored Links’ section to a more astute ‘Ads’ tag. It might not seem like much, but the change has since spurred a couple of articles accounting for the change.

A Google spokesperson confirmed the change: “We are always experimenting with the look and feel of our search result pages, including the delivery of relevant advertising. This is on English language domains now and rolling out to all languages and domains.”

PaidContent is speculating Google the use of the word ‘Ads’ gets better click rates, while SearchEngineLand said it “might symbolize a possible early shift in Google going beyond ‘links’ in the AdWords spot”. Video, images, and other interative units might make their debut in this area.

Search competitors Yahoo! and Bing, however, still use the ‘Sponsored’ tags on their ads.

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