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Which Brands Do the Democrats and Republicans Prefer?

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If America can be divided into the red and blue groups, then how differently does each set approach brands? Using figures from the YouGov Brand Index study, GOOD magazine designed this infographic comparing brand preferences of Democrats and Republicans.


By no means exhaustive, the study found that Democrats pick Google as their top brand, compared to the Republicans’ FOX News choice. In fact, the tech company doesn't even feature on the latter's list, which also leaves out another tech brand the Democrats like, SONY.

GOOD wrote in a blog post that the study used an “index made up of consumer impressions of each brand’s value, quality, reputation, their satisfaction with it, and their interest in recommending it”.

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