Journaling ideas since 2003
Advertise with us Subscribe to newsletter

Follow us

Share this

Smartphone Owners Not Brand Loyal, Survey Says

As smartphone adoption rates skyrocket, it looks like bullish times for phone makers. But according to a recent survey, not many smartphone owners are loyal to their brands, reports Reuters.

According to the GfK survey, 56% of smartphone owners globally aren’t tied down to a specific brand—only Apple fans show any sign of loyalty, according to the report. Just 25% of these users planned to stick to their operating system; and Microsoft users are the least loyal, with only 21% of them saying they’d stick to the software.

Research In Motion’s BlackBerry device owners were somewhat loyal (35%), followed by Google’s Android (28%). Even Symbian users (24%) were more dedicated to their gadgets than Microsoft’s are.

“Loyalty with a handset is a lot more complicated these days in that people buy into experiences at the high-end level,” lead analyst of the survey Ryan Garner told Reuters.

If you have other interesting design and art finds, cool websites, or anything that might catch our eye, share it with us at news -at- hillscreativearts -dot- com!
Receive interesting stories like this one in your inbox
Subscribe to our email newsletter
Prefer RSS instead?
Advertise here

More news on

Also check out these recent news
Never miss our stories again! ×
Subscribe to our newsletter

Follow us on
Remind me later I'm not keen