Smartphone Owners Not Brand Loyal, Survey Says
According to the GfK survey, 56% of smartphone owners globally aren’t tied down to a specific brand—only Apple fans show any sign of loyalty, according to the report. Just 25% of these users planned to stick to their operating system; and Microsoft users are the least loyal, with only 21% of them saying they’d stick to the software.
Research In Motion’s BlackBerry device owners were somewhat loyal (35%), followed by Google’s Android (28%). Even Symbian users (24%) were more dedicated to their gadgets than Microsoft’s are.
“Loyalty with a handset is a lot more complicated these days in that people buy into experiences at the high-end level,” lead analyst of the survey Ryan Garner told Reuters.
If you have other interesting design and art finds, cool websites, or anything that might catch our eye, share it with us at news -at- hillscreativearts -dot- com!
More news on