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Economics, Not Sex Highlight of Condom Brand Campaign
By Advertising / IO, 08 Dec 2010
Condom ads usually revolve around sex and love, but not this one. In the campaign to promote the Sir Richard’s brand of condoms, economic sense takes center stage.
Slathered over the condom packaging and promotional posters are price-tags emphasizing just how expensive raising a child can be. So a pack of Sir Richard’s costs about $1,154 less than a year of diapers, and $32,994 less than a brand new minivan.
The campaign was thought out by Boulder-based ad agency TDA, reports Fast Co Design. Part of the rationale of the campaign was to separate the brand from the clichés of condom advertising that “rendered the product nearly invisible”, writes Fast Co Design.
[via Fast Co Design]
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