Arcade Fire’s ‘The Wilderness Downtown’ Wins FWA Site of 2010
Canadian indie rock outfit Arcade Fire has picked up the FWA Site of the Year 2010 for its interactive microsite for the song “We Used to Wait”. The site was designed and developed by Chris Milk, Aaron Koblin and the production studio B-Reel.
The Wilderness Downtown was created as a promotional vehicle for Arcade Fire’s 2010 album The Suburbs. It uses personalized Google Maps content interspersed with prerecorded videos to tell a different story to each viewer.
The site was chosen by a jury out of 12 shortlisted sites. The jury included industry leaders from Adobe, Wieden+Kennedy, Creative Review, and other notable companies.
“This is such a great honor,” said Chris Milk, who directed the effort, in a statement. “The Wilderness Downtown was a labor of love for everyone involved from start to finish.”