Earlier this month, the coffee company 'refreshed' its logo to celebrate its upcoming 40th birthday.
A crowdsourcing website, DesignContest, has challenged its online creative community to re-create their what they think would be 'better' versions of the Starbucks logo. When we last checked, 135 entries were submitted. The logo redesign contest is not affiliated with Starbucks Coffee Company.
Parodies include engraving the siren into the Hollywood Walk of Fame star, or wrapping it within Target's bullseye (see below), riding on the popularity of a recent report that that Target has followed Starbucks by removing its wordmark. The Mona Lisa was not spared either.
At a glance, many of the creations preserved the siren figure with only typographic variations. It appeared though that most of the designs expressed the desire to restore the 'Starbucks' wordmark.
Other less exciting pieces were "eliminated by contest holder."
The rising trend of crowdsourcing remains a highly-debated (and often frowned-upon) issue within the professional design industry. AIGA has earlier issued an email to Gap when the American apparel company decided to crowdsource for its logo, citing "the disrespect that crowdsourcing or spec work demonstrates toward the professional design community."
Here's a quick look at some of the entries:
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