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Twitter to Triple Ad Revenue this Year, Study Says



Twitter will see its ad revenue triple to US$150 million by the end of this year, according to a study conducted by research firm eMarketer. The micro-blogging company raked in US$45 million in 2010, the first year it sold advertising.

eMarketer forecasts that Twitter will only continue to grow. By 2012, Twitter revenues will reach US$250 million, the firm said.

“If Twitter can grow its user base and convince marketers of its value as a go-to secondary player to Facebook, it will succeed in gaining revenue,” said eMarketer principal analyst Debra Aho Williamson in a statement.

Twitter’s advertising strategy comprises the Promoted products. Under the scheme, advertisers can pay to have their tweets, accounts or trends show up on Twitter’s main page.

In December, Twitter completed a US$200 million funding round that valued the company at US$3.7 billion.

[via eMarketer]
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