For its latest issue, technology magazine Wired UK launched “ultra-personalized” covers for select users. The magazine printed on the covers personal data like telephone numbers, email addresses and even making references to photos the recipient was in.

The magazine claimed the reason for this was to emphasize the cover story on “what the end of privacy means for you”.

It managed to get hold of the sensitive information through social networks, the Land Registry and the edited electoral register.

“The level of detail we found—from children’s school reports to property profits—may worry some recipients, but that was the point,” the magazine wrote in an article explaining its rationale. “Many of us are unaware how data we post only for social reasons can later be used for other purposes—or triangulated with other data to build up detailed pictures of us.”

To assuage the fears of its readers, the magazine insisted that only the recipient’s copy will be printed with his or her information.

[via Wired]


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