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Burgopak Designs Formula One 2010 Global Broadcast Report
By Print / Zying Ng, 07 Feb 2011
For its teams, partners and broadcasters, the official body behind the Formula One races commissioned Burgopak to design its 2010 Global Broadcast Report.
The London-headquartered studio was approached with the brief to create a “slick presentation solution that would align with and communicate the power and integrity of the Formula One brand”, Burgopak said in a statement.
Its solution was to use a sliding mechanism that it patented. When slid open from the right, a branded CD of the report slides out from the left of the pack.
The sliding motion also reveals a cropped-to-full image of one of the Formula One race cars.
This is the fourth consecutive year the studio has worked with Formula One, designing both reports and pit pass holders.
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