Burgopak Designs Formula One 2010 Global Broadcast Report
For its teams, partners and broadcasters, the official body behind the Formula One races commissioned Burgopak to design its 2010 Global Broadcast Report.
The London-headquartered studio was approached with the brief to create a “slick presentation solution that would align with and communicate the power and integrity of the Formula One brand”, Burgopak said in a statement.
Its solution was to use a sliding mechanism that it patented. When slid open from the right, a branded CD of the report slides out from the left of the pack.
The sliding motion also reveals a cropped-to-full image of one of the Formula One race cars.
This is the fourth consecutive year the studio has worked with Formula One, designing both reports and pit pass holders.