In Memo, Nokia Chief Calls Company ‘Burning Platform’
Elop’s “burning platform” comment refers to the stage in which Nokia is in, and something needs to be done quick to turn the company’s fortunes around. According to the CEO, Android—which was released just two years ago—took Nokia’s “leadership position in smartphone volumes”.
The chief was also concerned with how Apple managed and still manages to outsmart and out-innovate his company.
“The first iPhone shipped in 2007, and we still don’t have a product that is close to their experience,” Elop wrote. “Android came on the scene just over two years ago, and this week they took our leadership position in smartphone volumes. Unbelievable.”
He wrote Nokia “poured gasoline” on its own burning platform and chided his own company for lacking “accountability and leadership”.
“We had a series of misses. We haven’t been delivering innovation fast enough. We’re not collaborating internally,” he continued.
Elop also issued a rallying cry to his troops, stating he intends on unveiling a plan forward on 11 February that he hopes will “transform” Nokia.