Nokia Officially Adopts Windows Phone OS as ‘Primary Strategy’
Both companies will also collaborate on the development and marketing of future mobile products.
“It’s a clear admission that Nokia’s own-platform strategy has faltered,” CCS Insight analyst Ben Wood told Bloomberg. “Microsoft is the big winner in this deal, but there are no silver bullets for either company given the strength of iPhone and Android.”
Nokia’s own platforms, MeeGo and Symbian, will be relegated to franchise platforms, although the company is planning to ship a MeeGo device later this year, according to Engadget.
This development comes a few days after a memo allegedly written by Nokia CEO Stephen Elop surfaced on the net, with Elop lambasting his company for not being able to compete with Apple and Google, both of which entered the mobile game much later.
“The battle is moving from one of mobile devices to one of mobile ecosystems,” Elop and his Microsoft counterpart Steve Ballmer wrote in an open letter.